We're looking for a sharp and culturally-aware Content Strategist to shape how India’s youth consumes short-form news. If you’re passionate about storytelling, pop culture, and viral internet trends — and can turn it all into snackable content — this role is made for you.

Responsibilities:

• Build and manage the editorial calendar across platforms

• Research and script short news stories that resonate with Gen Z

• Collaborate with design and video teams to bring ideas to life

• Monitor trends on X, Instagram, Reddit, and YouTube Shorts

• Maintain a consistent, bold tone while ensuring factual accuracy

• Track performance and optimize for engagement

Tools: Notion, Grammarly, Google Trends, ChatGPT, Twitter/X, SEO tools

Requirements:

• 2–4 years of experience in content strategy or editorial roles

• Deep understanding of Indian youth culture, memes, and virality

• Strong writing skills with an eye for visual content

• Experience in fast-paced digital media/startups preferred

• Self-driven, curious, and obsessed with storytelling